Post by account_disabled on Nov 26, 2023 0:31:47 GMT -5
aggregate income, up from 29% in 1970. The middle class (as opposed to the wealthiest) used to earn 62% of the nation's income. That share has since fallen to 42%. Marketers who shift their focus to the upper middle and high income US earners will need to reflect this in consumers’ purchasing priorities. This group’s expectations are based on attaining the best of both worlds: that is, high quality products and services offered at reasonable prices. To appeal to this cohort, brands must prove that they are
worth the price by offering extra-attentive services both online Cell Phone Numbers List and offline. Customer motivations and hierarchy of needs Learning the social structures, business norms, and culture also provide a clear way to establish your customers’ motivations and hierarchy of needs. (Yes, you’ve heard it before, but that’s because it’s very, very important.) For example, many small to medium B2B purchasers select Salesforce as their CRM. However, Salesforce, due to the effort and implementation is not an ideal choice for small to medium sized companies. However, if we view this purchasing choice through the “motivation optic” we can see that purchasing Salesforce is often driven by a desire to reduce risk by purchasing the
most popular CRM solution. As well as the desire to gain admiration from peers who assume that a certain level of customer has been reached if a business chooses to purchase Salesforce. Considerations for B2B and B2C customers Establishing relationships with your new customers’ can also depend on whether they’re B2B or B2C. B2B customers For B2B customer this can include personal and often some hidden motivations such as: Avoiding risk Avoiding inconvenience Gaining praise Gaining power Having fun Making profit These are then often communicated as more practical motivations such as: Achieving a return on investment, either immediate or long-term Minimizing a potential risk Optimizing a potential gain Becoming more efficient, ultimately saving
worth the price by offering extra-attentive services both online Cell Phone Numbers List and offline. Customer motivations and hierarchy of needs Learning the social structures, business norms, and culture also provide a clear way to establish your customers’ motivations and hierarchy of needs. (Yes, you’ve heard it before, but that’s because it’s very, very important.) For example, many small to medium B2B purchasers select Salesforce as their CRM. However, Salesforce, due to the effort and implementation is not an ideal choice for small to medium sized companies. However, if we view this purchasing choice through the “motivation optic” we can see that purchasing Salesforce is often driven by a desire to reduce risk by purchasing the
most popular CRM solution. As well as the desire to gain admiration from peers who assume that a certain level of customer has been reached if a business chooses to purchase Salesforce. Considerations for B2B and B2C customers Establishing relationships with your new customers’ can also depend on whether they’re B2B or B2C. B2B customers For B2B customer this can include personal and often some hidden motivations such as: Avoiding risk Avoiding inconvenience Gaining praise Gaining power Having fun Making profit These are then often communicated as more practical motivations such as: Achieving a return on investment, either immediate or long-term Minimizing a potential risk Optimizing a potential gain Becoming more efficient, ultimately saving